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We are working in a media environment that calls for planning at every level of our communications portfolio. The Creative Brief has always been an important part of our toolkit but we now need to make sure we develop a Creative Brief for New Media.
First of all, a Creative Brief is a project-oriented one- to two-page core strategic document that outlines the direction of your objectives, target audiences, the current situation, identifies the project leader and covers other areas such as execution, budget and schedule. It’s really a reference tool as you go through the project development process. In new media projects, it is critical to have this document close at hand so project managers, executives and the creative team all stay focused on the same goals with the same milestones.
Developing the Creative Brief is an iterative process. Typically you will go through several rounds of review and discussion to get to the final draft that will work best for your new media strategy.
For more on putting together a Creative Brief for New Media, please call us for a free 15-minute consultation at 626-799-1996 or email us at info@pcs-strategies.com.
Max Benavidez
President
Public Communications Strategies
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