MEDIA TRAINING -TAKING THE LEAD®

The difference between success or failure. The difference between getting your message to your audience or following the media's agenda. You decide.

If you, your company or organization has ever been caught unawares by the media. If you, your company or organization has ever faced or may face a public controversy, you need media training.

Whether it's print, web, TV or radio, it makes a huge difference to be media trained. The main objective is to be prepared to answer any question at any time. In today's compressed 24/7 non-stop news cycle, it pays to be ready. TAKING THE LEAD® is a proven, cost-effective method to help you prepare you for news media interviews. It allows you to set the agenda.

The media training, TAKING THE LEAD®, usually takes three to four hours but can be customized according to the schedule of the participants. Individualized or group sessions are available now.

Sign-up by calling: 626-799-1996 or emailing advisor@pcs-strategies.com

Here's What You Get

THE PCS GUIDE TO NEWS MEDIA INTERVIEWS

Introduction: Why Train for News Media Interviews

1. The Ground Rules for Media Engagement
2. The One Mistake to Avoid
3. Setting the Context
4. How to Formulate Answers
5. How to Respond to Controversy and Turn the Situation Around
6. 20 Steps to Media Interview Success

For more information on rates, upcoming workshops and availability, please call 626-799-1996 or email advisor@pcs-strategies.com